Faculty

Profile

Dr ANKITA SHARMA

MBA, PhD

BUSINESS AND MANAGEMENT BBA (NCR)

DELHI NCR CAMPUS

Sl.No.	Title	Name of Periodical	Periodicity	Date

Sl.No.

Title

Name of Journal

Date of Publication

Volume No/Issue No/Page No

Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach

Marketing Intelligence & Planning

06-Jun-2023

/ /

Additional information

Category
Sole Authored /Co Authored
Author Name (s)	ANKITA SHARMA,DR. NAMAN SREEN,DR. KULDEEP BAISHYA
Title of Article	Identifying gratification behind the consumption of the OTT platforms in an emerging market: a means-end theory approach
Name of Journal	Marketing Intelligence & Planning
Volume No
Issue No
Page No
URL	https://www.emerald.com/insight/publication/issn/0263-4503
Date of Publication	06-Jun-2023

Sl.No.	Title	URL	Subject	Month Year

Sl.No.	Type of Book	Title	Title of Book/Chapter/Article/Case Study)	ISBN	Month Year

Sl.No.	Type of Book	Title	Title of Chapter/Article	ISBN	Month Year

Sl.No.	Type of Book	Title	Title of Case Study	ISBN	Month Year

Sl.No.	Title	Abstract Objectives	Type	Sponsors

Sl.No.	Title	Place of Publication	ISBN No.	Month Year

Sl.No.	Type of Program	Role	Name of Program	Title of Paper	Date	Organising Institution	Level
1	Conference	Presenter	the 10th international communication management conference (icmc 2024)	Can travel go virtual? Understanding factors influencing the consumers intention to travel in metaverse	18/01/2024	MICA Ahmedabad	International
2	Conference	Presenter	the 10th international communication management conference (icmc 2024)	Analysing the influence of social media on the rise of OTT Platforms: A Comprehensive Analysis of Violence, Crime Stories and Viewer Engagement	18/01/2024	MICA	International

Sl.No.	Title of the Program	Name of the Program	Date	Name of the Institution

Sl.No.	Title	Genre	Producer	Copyrights

Sl.No.	Title	Guide Name	Institution	Month Year

Sl.No.	Title	Name of Student	Institution	Month Year

Sl.No.	Title of Invention	Inventor(s)	Filing Date

Sl.No.	Name of the Research Project	Investigator(s)	Sponsors	Internal/External

Sl.No.	Name of the Conference/Seminar	Name of Organiser	Level	Date

Sl.No.	Name of the Workshop/FDP/Training programme	Name of Oraganiser	Level	Date
1	Applications of Python in business and management	Christ University Delhi NCR campus	Institutional	01/07/2023
2	Tech savvy educators:embracing digital tools for enhanced teaching and learning	Christ University Delhi NCR campus	Institutional	21/06/2023

Sl.No.	Name of the Awards/Achievements/Others	Description	Organisation	Month/ Year
1	Best Research Paper Award	Title: Experiencing The ?Switch?: Demystifying the Switching Behavior in the Indian M-Wallet Sector.	Indian Institute of Management, Kozhikode	15 December 2020
1	Best Paper (runner up)		MICA, AMA SHETH FOUNDATION	07 January 2019
1	"Market Master" Title	Marketing Challenge - The University of Tennessee Knoxville	MICA, AMA SHETH FOUNDATION	06 January 2019

CHRIST

(Deemed to be University)

Mariam Nagar, Meerut Road, Delhi NCR
Ghaziabad - 201003
Telephone :01206666100

Tel: 1800-123-3212

Email: mail.ncr@christuniversity.in

Web: http://www.ncr.christuniversity.in

Vision

EXCELLENCE AND SERVICE

Mission

CHRIST (Deemed to be University) is a nurturing ground for an individual's holistic development to make effective contribution to the society in a dynamic environment.

UBA
FCRA

Website Developed by Cloud Business Pages from INI Technologies Pvt Ltd., Kochi, India